Archive for September, 2009

Hello Orlando Attendees

Saturday, September 19th, 2009

Thanks to all of you who attended the Orlando Session on 10 Steps to Business Success for Creative Entrepreneurs! It was great.
I will have more info posted on the web site soon. Tune in!

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Branding Yourself

Friday, September 11th, 2009

I was thinking today about how creatives tend to be so focused on their art that they forget how they are perceived by their potential customers.

What comes to mind is a client who is a very talented pianist who also teaches. I heard her introduce herself in one of my classes as a piano teacher. I really got after her! We worked on her unique value proposition until she could easily say: ” I am a concert pianist who plays classical music the way the composers meant it to be played- with energy and spirit!”

What we say about ourselves really matters. Remember the old saying, you never get a second chance to make a first impression. That is the way it is with how you introduce yourself and what you do. Consider every interaction an opportunity to let the whole world know how great and special you are.

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Speaking Engagements

Friday, September 11th, 2009

Four exciting speaking engagements are coming up.
I will be in Orlando Sept. 14-17 to speak at the national conference of the Association of Small Business Development Centers. I will be presenting on “Ten Secrets of Business Success for Creative Entrepreneurs” to SBDC business advisers from all over the country! I am excited.

On September 25, I will be delivering the same talk to the SBDC advisers From across Oregon at our annual training meeting in Corvallis.

On November 15 I will be speaking at Working Artists Network event on Money- watch for announcements.

On November 19 I will be speaking at the Self Employed Creative Professionals Meeting on cash flow and pricing.

Hope you can catch one of them.

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