Talented Graphic Designer must Focus

I met with an extremely talented graphic desinger last week.   She shared her vision  for her work which was truly inspiring.  She wants to design for unique, lifestyle products and present them graphically with beautiful logos and designs.  But, she tells me she is also trying to launch  a branding collaborative that is seeking larger, more national clients.  Sadly, she said, neither business is going anywhere.  This is not surprising.  She must choose to focus on one business or the other; her graphic design  business or the branding collaborative.   If she does not focus on just one, most likely neither enterprise will thrive.  This is not a character flaw; it is simply that there is not enough time to give two businesses the attention and care they need to grow and develop.  We cannot divide our efforts and find financial success.   You can do two things sequentially, but not simultaneously and expect success.   A choice must be made.  Choose the one for which you have talent, passion and that has the best financial outlook.

This entry was posted on Sunday, May 3rd, 2009 at 10:05 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

Comments

  1. Julie Says:

    May 19th, 2009 at 1:33 pm

    Hi Jackie,

    I know what you say is true, but it’s hard to choose one idea isn’t it! So many creative people suffer from too many creative ideas.

    Creativitis!

    The idea is often more exciting than the execution.

    I’m a writer and have always worked in traditional print media- this industry is changing and not for the better, so I’m now going to focus on recording my work. I think this is a very specific niche that will be less time consuming and more lucrative. It makes no sense to keep writing books when I can record them in half the time.

    Thanks for your blog. It always reminds me that I need to focus on one project and do it well.

    Julie

  2. jackieb Says:

    May 23rd, 2009 at 9:54 am

    Julie, I know what you say is true. One of the reasons it is so hard to focus is because creatives see so many possibilities. Many times they want to pursue them all at the expense of their own financial success. But certainly what you say is true, the publishing business is changing drastically right now. And if your market has moved then you have to move too. So I think you are changing your delivery method more than you are changing your focus. Best to you!
    Jackie

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