Questions and Answers

Q: Why a new book focused on small business success for creatives?
A: Creative entrepreneurs want to make money doing their craft. The key incentive for a creative person is producing the product itself not creating a business.  They do not want to work for “the man” or to work in big business.  They have watched the big businesses “go global” and abandon their communities leaving swaths of down-sized talent behind.  Many have personally experienced the lack of support for creativity and innovation in big business. Creative entrepreneurs want to do it their way, provide their own security, and build their wealth and their future success with their own hands.  They seek different ways to use traditional tools combined with new technologies to create streams of income and wealth.  They need to invent new business models that work for them.  This book outlines the steps to building the new, successful, model of business for DIY and creative entrepreneurs.

Q: Describe what you call the “time/money squeeze” that causes creative businesses to close?
A: This squeeze is not the result of a character flaw in the creative entrepreneur even though many think it is.  Rather it is simply a mathematical reality. There is just not enough of them to “go around.”  They cannot do all they need to do in the 24 hours a day each of us is allotted.   The squeeze is exacerbated because as business “newbies” they are afraid to charge enough money for what they do; instead, they under-price themselves which brings more work, and only makes the problem worse.  They have lots of work, no money and not enough time to do the work they have.   If they do not solve the problem, one of five things happens:

    • They become ill from stress and over-work and they have to cut back i.e. nature solves the problem
    • They are so over- extended that they lose their edge of quality and people stop buying from them i.e. the market solves the problem.
    • They go out of business, regroup and often try again.
    • They give up, get a day job and turn their beloved art or craft into a hobby
    • They figure out how to make it work. – This book tells them how to make

Q. Is there a Common, Fundamental Problem Experienced by the Creative Entrepreneur?
A. Yes.  Creative entrepreneurs usually have no idea how to turn what they love to do into a livelihood.  Their businesses fail at an alarming rate. They cannot find the right formula for success.  They work hard, but they cannot work enough hours or charge enough money per job to create a viable enterprise that makes them a living. Their common story is one of many failed attempts to support themselves through their creative work.  They experience many stops and starts, exhaustion, and frustration until finally they run out of money. Eventually they simply give up, decide to call their work a beloved hobby and take an unsatisfying “day job” to support themselves.  They lose heart, and, when they give up, no one wins. The entire economy loses their much needed creative energy and vision.  These creative entrepreneurs are the engine of innovation for our whole economy yet until now there has been no specific guidance to help them succeed